by Louise Sproule | Jan 14, 2021
BeyondINK Social Media Content Creation Rural “on-the-farm” businesses This category requires refinement to meet the precise needs of the business. In some cases, rural businesses need help to encourage online shoppers, or drop-in visits (pre-COVID),...
by Louise Sproule | Jan 14, 2021
BeyondINK Social Media Content Creation Farmers’ Market Having moved to a new location, with new hours, getting the information out to people was crucial. Although the market had its “regulars”, we were trying to reduce barriers and show the market vendors up close....
by Louise Sproule | Jan 14, 2021
BeyondINK Social Media Content Creation Monument Manufacturer The key to content strategy here was to tell the story of how monuments are made, as well as showcasing choices that are available to customers. When a niche business is looking for new customers,...
by Louise Sproule | Jan 14, 2021
BeyondINK Social Media Content Creation Funeral Home Writing content for a funeral home requires sensitivity and honesty, while being authentic to the funeral home management’s philosophy. Part of our social media content strategy aims for true understanding of the...
by Louise Sproule | Jan 14, 2021
BeyondINK Social Media Content Creation Retail Store We wrote social media content posts focusing on inventory, quality and construction of clothing, brands. The monthly content plan included one contest per month, which we organized. We did regular photoshoots at the...