Social Media Content Creation
The key to content strategy here was to tell the story of how monuments are made, as well as showcasing choices that are available to customers.
When a niche business is looking for new customers, information about how it all works is essential as accessing the services of specialty businesses is not easy and can be intimidating.
We added people photos for this client, and stories of the family members who run this business, as well as their community involvement and impressive special projects across the region.
Writing about memorial monuments, explaining manufacturing processes and the history of the business and how things have changed were a good fit for this business, which is more than a century old and has as its core, telling the story of a life on a memorial marker.